AdvoCare Case Study
At the start of 2008 AdvoCare International, LP., a leading health and wellness company, launched its Accelerate 08 marketing program to promote their newest energy drink, AdvoCare Slam, and their most popular product to date, AdvoCare Spark. Spearheading the national marketing program is one of Premiere Transportation’s custom-wrapped busses, nicknamed the AdvoBus. Currently booked in over 17 states, the AdvoBus has introduced a unique and cost effective way to build new connections between AdvoCare and its distributors, creating new opportunities for distributors to connect with their prospects and customers.

Since the introduction of the AdvoBus, AdovoCare’s sales have increased 30 percent and the daily number of recruits has doubled. The amount of publicity and brand awareness has grown with each day of the tour as the custom-wrap on the 45 foot bus immediately generates interest as it rolls into sporting events, charitable causes, or even local fitness centers. The attention that the moving billboard produces allows distributors to disperse information to larger audiences with greater results.

The overwhelming success of the AdvoBus has prompted AdvoCare to extend the tour to include additional cities and dates through the rest of the year, and earned AdvoCare the Direct Selling Association’s Industry Innovation award, which honors companies that have developed a new approach to some aspect of direct selling.

Testimonials:

“This was an outstanding opportunity to spread the word about Advocare and develop new leads! We took the AdvoBus to Oklahoma University, Oklahoma State University and Starbucks with 25 other Distributors. During our day, we gained 50 new leads as well as signed up new people to join the AdvoCare team!”

- Distributors Kelli and Dale Masters, Oklahoma City, OK

"We had 60 people attended and were "Sparked"! To date we have sold $2,000 in product to those who attended our AdvoBus Mixer, and several became Distributors! The e-mails are STILL coming in requesting product information!"

- Michael & Kimberly Smith, Duncanville, TX

“Seeing a 15-foot tall bus wrapped in AdvoBus graphics creates lots of attention and enthusiasm. Direct sales companies always look for ways to make their venues and meetings more exciting and accessible-what better way to spread the word than on a beautiful, traveling bus that comes to their door!”

- Richard Wright, president and CEO of AdvoCare